Episode 258

full
Published on:

10th Jan 2024

Lessons in Leadership, Career Pivots and Motivation from Brett Biggs

This week on the Be Epic podcast, Brent engages in a fascinating conversation with Brett Biggs, the former CFO of Walmart. He is currently a Senior Advisor for Blackstone and member of the board of directors for Adobe, Procter & Gamble and Yum! Brands. Their discussion spans a range of topics including Brett's early career experiences, his journey to becoming a CFO, and his personal insights on management and motivation. Brett's narrative reflects how his initial pursuit of a medical career in college took a sharp turn towards accounting, a path that ultimately led him to top leadership roles in major corporations. Brent and Brett also delve into the world of mergers and acquisitions, recounting Brett's time at Leggett & Platt where he acquired significant experience in the field. This episode offers a unique glimpse into the life and career of a key player in the global business landscape, providing listeners with valuable insights into leadership, career transitions, and the dynamic world of M&A, finance and retail.

Transcript
Brett Biggs:

Boy I learned really for the first time how

Brett Biggs:

each person is so unique and what they're motivated by. And

Brett Biggs:

some people need a pat on the back to be motivated. Sometimes

Brett Biggs:

somebody needs a little bit, a little bit of a little bit of a

Brett Biggs:

shove to be motivated. But you have to do that and managing

Brett Biggs:

people takes a lot of energy. But it's great. It's the best

Brett Biggs:

part of any job in my career.

Brent Williams:

Welcome to the Be Epic Podcast, brought to you

Brent Williams:

by the Sam M. Walton College of Business at the University of

Brent Williams:

Arkansas. I'm your host, Brent Williams. Together, we'll

Brent Williams:

explore the dynamic landscape of business and uncover the

Brent Williams:

strategies, insights and stories that drive business today. Well,

Brent Williams:

today I have with me, Brett Biggs. And Brett is the former

Brent Williams:

CFO of Walmart and serves as a board member for Procter and

Brent Williams:

Gamble, Yum! Brands, and Adobe and also a Senior Advisor for

Brent Williams:

Blackstone. Brett, thank you for joining us.

Brett Biggs:

Yeah, my pleasure. Thanks.

Brent Williams:

Well, super excited to get to dig in a

Brent Williams:

little bit with you. But before we get to, you know, your time

Brent Williams:

as CFO at Walmart and what you're doing now, I'd love for

Brent Williams:

you to walk us through your history and kind of what are

Brent Williams:

some of the experiences that really helped shape you?

Brett Biggs:

Yeah, so back to being born or a little later?

Brent Williams:

We can go a little later than that.

Brett Biggs:

I am a I am a native Texan, which sometimes

Brett Biggs:

doesn't sit well at University of Arkansas. But we've lived

Brett Biggs:

here for 23 years now. And my girls have grown up here. So

Brent Williams:

Absolutely.

Brett Biggs:

I consider myself an Arkansan. Yeah, I went to

Brett Biggs:

school at Harding University. So not far from here in Arkansas

Brett Biggs:

and had the chance to play golf, there wasn't really good enough

Brett Biggs:

to be D1. So I got a chance to play golf at Harding. And, and

Brett Biggs:

also it was a it was a great accounting school. And I

Brett Biggs:

actually thought I wanted to be pre med, like a lot of students

Brett Biggs:

do. And then I took my first organic chemistry class, and

Brett Biggs:

that was it. And I was, I was not intended to be

Brent Williams:

New path.

Brett Biggs:

I was not intended to be a doctor. So I don't

Brett Biggs:

actually remember choosing accounting. But Harding had a

Brett Biggs:

great accounting school. And so ended up in accounting. And soon

Brett Biggs:

as I took a class, it just it fit me. Things equaling on the

Brett Biggs:

left and the right made sense to me. And so that's that's kind of

Brett Biggs:

how it started in accounting. I met my wife at Harding, and

Brett Biggs:

we've been married, I need to get this right, almost 32 years.

Brent Williams:

Okay. Congratulations.

Brett Biggs:

Thank you. I have two daughters. My younger one

Brett Biggs:

maybe ends up at the University of Arkansas, potentially. So

Brett Biggs:

she's a Rogers High.

Brent Williams:

So I've got some work to do.

Brett Biggs:

We'll see how that goes. Yeah, started at Harding

Brett Biggs:

and then, like almost everybody in accounting at Harding went

Brett Biggs:

public accounting. And so I started out Price Waterhouse.

Brett Biggs:

And I was in I was at PW, it wasn't even PwC. That's how old

Brett Biggs:

I am. It was PW, you know, year and a half or so and wasn't

Brett Biggs:

crazy about auditing. I think my parents were concerned that I

Brett Biggs:

just didn't like to work. But I just auditing wasn't my thing.

Brett Biggs:

So I went to work at Phillips Petroleum Company in Oklahoma,

Brett Biggs:

and did kind of FP and A roles, accounting roles for about five

Brett Biggs:

years, but I went got my MBA. While I did that, I actually

Brett Biggs:

looked at going back full time. And just decided I liked my job

Brett Biggs:

and decided to go part time. So I went Oklahoma State, part

Brett Biggs:

time. I'm sure U of A had a great program at that time. But

Brett Biggs:

I just it was in Oklahoma. So I went to, got it from Oklahoma

Brett Biggs:

State. And I'm glad I did it. I wasn't sure exactly what I would

Brett Biggs:

do with it at some point. But I knew it was investing in myself.

Brett Biggs:

And yeah, I think it was it was it took four years. It was a 64

Brett Biggs:

hour program, which they don't do those anymore.

Brent Williams:

No, they don't.

Brett Biggs:

Yeah, so it was it

Brent Williams:

We don't

Brett Biggs:

It was but I'm glad I did it. And it really opened

Brett Biggs:

up some doors I think later in my career, not just the title

Brett Biggs:

but but the the disciplines that I learned, you know, during that

Brett Biggs:

period of time, so went to work at Leggett & Platt, which is in

Brett Biggs:

Carthage, Missouri.

Brent Williams:

So you went from public accounting your in energy

Brent Williams:

for a little while and now manufacturing

Brett Biggs:

I really just I wanted to do something, wasn't

Brett Biggs:

sure what, but outside of a little bit, maybe outside of

Brett Biggs:

accounting, but in business

Brent Williams:

Okay.

Brett Biggs:

And I got a chance. There was, this is when you

Brett Biggs:

found jobs in the newspaper. This is the old Tulsa World came

Brett Biggs:

to our house and they had a it was Leggett & Platt, happened to

Brett Biggs:

be where my wife was from Carthage, Missouri. And they

Brett Biggs:

were looking for an m&a analyst. So I thought mergers and

Brett Biggs:

acquisitions that'll be interesting. So I convinced them

Brett Biggs:

somehow that I could analyze mergers and acquisitions. And

Brett Biggs:

during that four year period of time at Leggett & Platt, we did

Brett Biggs:

probably 100 acquisitions, I remember but really, it was it

Brett Biggs:

was an m&a bootcamp and so really learned I did deals on my

Brett Biggs:

own at some point And that's where I learned to do m&a, a

Brett Biggs:

great company. And then I got called one day to, to see if I

Brett Biggs:

would consider by headhunters and see if I consider going to

Brett Biggs:

Walmart. And that's one of those ones you stop and think. Yeah, I

Brett Biggs:

love I love Leggett & Platt, but I've, I've got to go look at

Brett Biggs:

this and it was to be basically their number two m&a person

Brent Williams:

Okay.

Brett Biggs:

In international and so that's how I entered the

Brett Biggs:

company was through mergers and acquisitions and international I

Brett Biggs:

spent over my entire 23 years I spent 10 years in International.

Brent Williams:

Really, ok

Brett Biggs:

So I've seen seen a lot of the world.

Brent Williams:

Lots of miles?

Brett Biggs:

Lots of miles. Yeah, so that's kind of how I

Brett Biggs:

got to Walmart.

Brent Williams:

Okay. And then so you started in m&a. And then

Brent Williams:

you know that career inside Walmart just started to blossom.

Brett Biggs:

Yeah, we had, we had just when I came in, we had

Brett Biggs:

just bought Asda in the UK. So we'd had, we'd had some

Brett Biggs:

operations in Mexico and Brazil, maybe Argentina, I think, at

Brett Biggs:

that point, but we're just becoming an international

Brett Biggs:

company.

Brent Williams:

Okay.

Brett Biggs:

And I think at that time, maybe we had 20 billion in

Brett Biggs:

revenue, something like that, in in international, but we didn't

Brett Biggs:

have a pipeline of deals. And so for the first three or four

Brett Biggs:

years, I was on the road really trying to generate a pipeline,

Brett Biggs:

meeting, whether its founders, bankers, you know, company CEOs,

Brett Biggs:

and the one of the great things and terrifying things about

Brett Biggs:

Walmart was I was, when I went there I was 32 years old. So I'm

Brett Biggs:

doing this in my early 30s. And you're almost wondering why is

Brett Biggs:

this company

Brent Williams:

Really big deals, right

Brett Biggs:

Why is this company letting me do this. And I

Brett Biggs:

learned that throughout my entire career at Walmart, that

Brett Biggs:

they'll, they'll let you go about as far as you can go. And

Brett Biggs:

but it was, it was great. We grew and we grew in Brazil, grew

Brett Biggs:

in Central America, grew in Japan, grew in China, Northern

Brett Biggs:

Ireland, South Africa, Chile, we, we did a number of deals

Brett Biggs:

that, you know, not only help us build what became over $100

Brett Biggs:

billion part of the business, but places where we learned and

Brett Biggs:

brought things back to the US, for instance, our grocery

Brett Biggs:

business, a lot of the early learnings for our grocery

Brett Biggs:

business are from Asda, in the UK, and quality and private

Brett Biggs:

label and all those things we really learned from Asda,

Brett Biggs:

learned somewhat in Japan. I probably spent the most time in

Brett Biggs:

Japan, when we bought a company called Seiyu in 2003. I, over

Brett Biggs:

five years, I was there at least two years over that period of

Brett Biggs:

time. I was in Japan a lot. I was in Brazil a lot. And then at

Brett Biggs:

the toward the end of my m&a time. And then later on as CFO

Brett Biggs:

of International, and then CFO of the company I spent a lot of

Brett Biggs:

time in India.

Brett Biggs:

Okay, you know what. I want to ask you a question about m&a.

Brett Biggs:

Yeah.

Brent Williams:

You know, sort of looking back at what you,

Brent Williams:

what you learned, either more broadly or specific to Walmart,

Brent Williams:

however you want to

Brett Biggs:

What to do and what to not to do

Brent Williams:

Well or, like, you know, the deals that you

Brent Williams:

really say like, oh, that worked, you know, like any any

Brent Williams:

key like factors that someone you know, in that type of role

Brent Williams:

are considering m&a should be thinking about

Brett Biggs:

I would say, you know, candidly, a lot of your

Brett Biggs:

learnings come from what you wish you wouldn't have done we,

Brett Biggs:

when I, when I came in, we had done a couple of deals in

Brett Biggs:

Germany, two or three years before, and we ended up getting

Brett Biggs:

out of Germany in 2006. That was one of the things I did in m&a.

Brett Biggs:

But taking an American business into a foreign country, and

Brett Biggs:

particularly in a country that consumers shop differently than

Brett Biggs:

they do in the US. And you may think well, it's Europe, it's

Brett Biggs:

very similar to the US. Not in places like Germany, where

Brett Biggs:

they're very used to their, their certain type of retailer

Brett Biggs:

more discount retail, customers go to different shops to buy

Brett Biggs:

different things. The concept of Walmart, in theory was great.

Brett Biggs:

The application of doing Walmart, like we would have done

Brett Biggs:

it in the US was quite different.

Brent Williams:

Okay.

Brett Biggs:

But there are great learnings from that that I

Brett Biggs:

think, paid off later on. And there are certain times where,

Brett Biggs:

you know, you look at a strategy put together I'll give Japan is

Brett Biggs:

as an instance, when we went into Japan, you know, there was

Brett Biggs:

an idea that that could be a $25-30 billion market for us and

Brett Biggs:

for Walmart, you need scale you need you've got to do something

Brett Biggs:

that's big. And over time felt like we could roll up that

Brett Biggs:

industry a little bit in Japan all this is public. And just

Brett Biggs:

didn't quite work out that way. It was we bought a tough

Brett Biggs:

business and made it a lot better. And by the time we we

Brett Biggs:

sold it, it was in much better position than when we bought it

Brett Biggs:

but we just weren't able to kind of roll up that industry like we

Brett Biggs:

wanted to. UK was amazing, great investment for us for that long

Brett Biggs:

period of time. And then at some point, sometimes if it makes

Brett Biggs:

sense for someone else to own it,

Brent Williams:

Yeah,

Brett Biggs:

Then you do so it's not that well I wish you

Brett Biggs:

wouldn't have bought Asda. It's things change and you want to do

Brett Biggs:

things differently. The most successful international

Brett Biggs:

business we've had is Mexico.

Brent Williams:

Okay.

Brett Biggs:

Far and away. And a lot of things that worked well

Brett Biggs:

there we had a great partner, particularly early on, we became

Brett Biggs:

a public company. And which allows you to compensate people

Brett Biggs:

in country with with something that's in their country allows

Brett Biggs:

you to I think work with the government differently because

Brett Biggs:

you're a Mexican company. But we had almost any kind of format,

Brett Biggs:

you could think of some multi format where we could, we could

Brett Biggs:

appeal to all the different income levels in Mexico and is

Brett Biggs:

quite wide in a place like Mexico, put in small small

Brett Biggs:

towns, big cities, and incredible operating model. It's

Brett Biggs:

called WalMex. But our success there's been I think it's

Brett Biggs:

unrivaled in the world. I don't, I don't I think WalMex is maybe

Brett Biggs:

might be the best retailer in the world.

Brent Williams:

Interesting.

Brett Biggs:

It's part of Walmart, who's really, really

Brett Biggs:

good. yeah, but WalMex is incredible.

Brett Biggs:

Yeah.

Brent Williams:

Well, I interrupted you. But you know, I

Brent Williams:

had to ask that question. Because it's quite a unique

Brent Williams:

experience to get to go

Brett Biggs:

Yeah.

Brent Williams:

Work on those types of deals all across the

Brent Williams:

world.

Brett Biggs:

Yeah. And sometimes, you know, you do

Brett Biggs:

deals that were great 15 years ago, that now your strategy

Brett Biggs:

changes in Walmart strategies changed a lot because of what's

Brett Biggs:

going on with E commerce. And you just have, you have to

Brett Biggs:

prioritize different things. And it doesn't mean what you did 15

Brett Biggs:

years ago was was a mistake. And I think Walmart got a lot better

Brett Biggs:

at that. I think early in my tenure, if we stopped something

Brett Biggs:

or shut something down, it felt like a mistake, or a failure. I

Brett Biggs:

think the company evolved a lot over the last 20 years to say,

Brett Biggs:

hey, that's just it's not a priority now, we're not going to

Brett Biggs:

do that anymore. So that we can go do you know, work on India,

Brett Biggs:

the things that we want to do and grocery delivery. I think

Brett Biggs:

the company matured a lot.

Brent Williams:

Well, I think one thing you said that I find

Brent Williams:

so interesting is I don't know if you said in all those

Brent Williams:

experiences, but I expect that to be true, that you probably

Brent Williams:

learned something that you brought back into the US.

Brett Biggs:

Oh, yeah. Always. Always. A lot of times those

Brett Biggs:

people, yeah, bring people and we would, you know, take people

Brett Biggs:

in the US their entire careers and send them to a different

Brett Biggs:

country. And it gave us those opportunities.

Brent Williams:

So you're doing m&a and then you know, what's

Brent Williams:

the next step within Walmart?

Brett Biggs:

Yeah, I got asked to be assistant treasurer. And

Brett Biggs:

so I'm, I'm being asked to go from this, travel the world job

Brett Biggs:

to managing cash basically, around the world. And I'll be

Brett Biggs:

honest, I was not really excited about it. And little did I know,

Brett Biggs:

six months in we had the financial crisis in 2008. And so

Brett Biggs:

the world changed. It was great to be Walmart, when you go

Brett Biggs:

through a financial crisis and be a double A rated credit. But

Brett Biggs:

it was it was difficult. It was difficult for our suppliers, it

Brett Biggs:

was difficult for, you know, associates and you know, similar

Brett Biggs:

some of things we saw in the pandemic, it was a really tough

Brett Biggs:

period of time. And so I learned a lot about not just how to

Brett Biggs:

manage money, but banking, relationships and relationships

Brett Biggs:

matter. It's not just hey, I've got a contract with you. It's

Brett Biggs:

what do you do when the rubber is really hitting the road? And

Brett Biggs:

you, you, you need that relationship that you've

Brett Biggs:

developed all those years. And, you know, the way we treated

Brett Biggs:

partners, I think came back to our benefit during that period

Brett Biggs:

of time. Because, you know, people were there to help us

Brett Biggs:

when we, as we're going through that period of time. Then I went

Brett Biggs:

to Sam's Club,

Brent Williams:

okay.

Brett Biggs:

Went to be CFO, my first CFO job at Sam's and Sam's

Brett Biggs:

is one of the best parts of Walmart. I was there for two and

Brett Biggs:

a half years, but about a year into my CFO tenure. My boss at

Brett Biggs:

the time was Brian Cornell, who's the CEO at Target now. He

Brett Biggs:

he said, you seem to like and you enjoy being in stores and

Brett Biggs:

you enjoy, you know, operations. I said, I really do. And he

Brett Biggs:

said, would you consider ever going in operations and never

Brett Biggs:

thought about it? So I did.

Brent Williams:

So you go from a CFO role to

Brett Biggs:

I would surprise some people that I would go do

Brett Biggs:

that. Now I'm reporting to one of my former peers, the head of

Brett Biggs:

operations, so I moved to Dallas with my family,

Brent Williams:

Okay.

Brett Biggs:

And I have basically the southern half of

Brett Biggs:

the United States. That 240 clubs, something like that. But

Brett Biggs:

I'd gone for managing, like 55 people with my largest group now

Brett Biggs:

to 42,000 people.

Brent Williams:

It's a little bit of changing scale,

Brett Biggs:

No training manual on this. But I had the chief

Brett Biggs:

operating officer with my boss and he was great to give me

Brett Biggs:

enough leash to learn but not too much leash to leash to

Brett Biggs:

really be a problem. I learned working with people that were

Brett Biggs:

not finance majors really for the first time and they'd grown

Brett Biggs:

up in operations and many of my direct reports all knew more

Brett Biggs:

than I did, about operations and life candidly. And so, you know,

Brett Biggs:

trying to bring to that job what I was good at and I couldn't

Brett Biggs:

become them.

Brent Williams:

Right.

Brett Biggs:

They were great. They knew operations backwards

Brett Biggs:

and forwards, I had to learn enough to be credible. But there

Brett Biggs:

were things that I could do. And you know, whether that's just

Brett Biggs:

leadership, communicating. Financially, obviously, how do

Brett Biggs:

you look at a p&l? I think I was able to bring some things that

Brett Biggs:

maybe hadn't been thought about in that way.

Brent Williams:

So sounds like that particular role, had a big

Brent Williams:

impact on shape and who you became,

Brett Biggs:

Yeah,

Brent Williams:

As a leader

Brett Biggs:

Big impact and humbled me.

Brent Williams:

Yeah.

Brett Biggs:

Which was probably necessary at that point in my

Brett Biggs:

career, and prepared me. You know, what, it wasn't a job,

Brett Biggs:

nobody's gonna let me break anything that shouldn't be

Brett Biggs:

broken. But I got to fail a couple of times in some things,

Brett Biggs:

and that I learned how to be resilient, I think and learn how

Brett Biggs:

to communicate with people when we had a bad when we had a bad

Brett Biggs:

month. How do you realizing that whatever you say, is going to

Brett Biggs:

find its way down indirectly to 42,000 people? And how you say

Brett Biggs:

it. I learned yeah, I learned a lot about me. I think during

Brett Biggs:

that period, time, what I was good at what I wasn't good at.

Brent Williams:

Well, and you know, the way the way you said

Brent Williams:

that, you know, does, at least to me shows humility. Like, you

Brent Williams:

know, you knew

Brett Biggs:

I didn't have a choice being humbled.

Brent Williams:

Well, you're leading a bunch of people that

Brent Williams:

know a lot more about at least operations.

Brett Biggs:

Oh, yeah.

Brent Williams:

I mean, I think as a as a leader, coming in

Brent Williams:

recognizing that and then recognize, like, alright, well,

Brent Williams:

I bring something unique too. How do I how do I kind of shape

Brent Williams:

the world in that way?

Brett Biggs:

I'll never forget a conversations with a guy that

Brett Biggs:

that worked for me. And he, he was I was a bit of an experiment

Brett Biggs:

in that job. And he would have been a very logical person to

Brett Biggs:

have that job. And eventually, he got the job after I did. We

Brett Biggs:

were in the car one day, and I'd been in, we'd been in a club

Brett Biggs:

visit. And I'd said something to the effect of, hey, I'm, I'm not

Brett Biggs:

an expert here. But let me tell you a couple of things I see.

Brett Biggs:

And he said, whether I think you should be the boss, or whether

Brett Biggs:

you think you should be the boss, you're the boss. So start

Brett Biggs:

acting like it.

Brent Williams:

Interesting.

Brett Biggs:

That's operations it's very direct.

Brent Williams:

Yeah, that's right.

Brett Biggs:

Very direct place in the world.

Brent Williams:

That's right.

Brett Biggs:

So yeah, but it was helpful. I was like, alright,

Brett Biggs:

it's time to go.

Brent Williams:

Yeah. Do you go from that role into CFO?

Brett Biggs:

No, I went from that role in the CFO of the US.

Brent Williams:

Okay.

Brett Biggs:

So it's the first time I've been in Walmart at

Brett Biggs:

that time 13 years and never been in the US business.

Brent Williams:

Okay,

Brett Biggs:

Other than Sam's, I hadn't been in the big US

Brett Biggs:

supercenter business. So a CFO did that for two years. And

Brett Biggs:

that's, that's the first time I think, where I really felt the

Brett Biggs:

weight of the company. And that if you have a bad quarter, and

Brett Biggs:

Walmart US, the company has a bad quarter. And so as you're

Brett Biggs:

turning dials, you'd be really careful of how you do that. And,

Brett Biggs:

but worked with amazing people at in Walmart US and loved it,

Brett Biggs:

just fantastic job. So I did that for two years. And then my

Brett Biggs:

boss at time Charles Holly said, he brought me into his office he

Brett Biggs:

said sometimes there's things you want to do in life.

Brett Biggs:

Sometimes there are things you don't want to do. This is one of

Brett Biggs:

those latter. And we need you to go back and be CFO of

Brett Biggs:

International we've, he goes I know, it's not what you want to

Brett Biggs:

do. But this is what we need you to do so I was like, alright.

Brett Biggs:

And it was fine. I went back. And, you know, I knew a lot of

Brett Biggs:

what we were doing, I had done in my earlier part of

Brett Biggs:

international. So I knew the ins and outs of international and it

Brett Biggs:

would have changed a lot things have changed during that period

Brett Biggs:

of time that I've been gone. And so you have to reflect and then

Brett Biggs:

do some things differently. But so I did that for a couple years

Brett Biggs:

and then was asked to be CFO of the company.

Brent Williams:

Well, pretty interesting, right? So

Brent Williams:

operations, US International. And

Brett Biggs:

I mean, in hindsight, my career couldn't

Brett Biggs:

have been managed better than it than it was and wasn't. It

Brett Biggs:

wasn't always obvious. And, you know, hindsight, and I tell

Brett Biggs:

people this sometimes, particularly a place like

Brett Biggs:

Walmart, you know, if you would have said, give me your 10 year

Brett Biggs:

plan, I would have missed opportunities. So it's great to

Brett Biggs:

have a plan.

Brent Williams:

Yeah.

Brett Biggs:

But don't be burdened by it.

Brent Williams:

Yeah. Well, and you know, I mean, paths aren't

Brent Williams:

linear always. And so it's and honestly, it's a lot of fun to

Brent Williams:

embrace that once you embrace it.

Brett Biggs:

Well, in the in the yeah. And you know, in the, when

Brett Biggs:

I took the assisstant treasurer role, I actually had people ask

Brett Biggs:

if I'd been demoted, like my friends and I wasn't sure

Brett Biggs:

actually, I maybe I was, I don't know. And then again, when I

Brett Biggs:

went into operations, people were like, what? Like, what are

Brett Biggs:

you you're doing and you seem to be on this trajectory to maybe

Brett Biggs:

have a shot at the CFO role. This feels like a, you're moving

Brett Biggs:

out of Bentonville, you're going to work for one of your former

Brett Biggs:

peers. What are you doing? And I just knew I had people that

Brett Biggs:

thought it was a good idea. In hindsight, had I not had that

Brett Biggs:

job, I, I'd be a different person,

Brent Williams:

You seemed open to saying yes.

Brett Biggs:

I was for that one, the Assistant Treasurer, if you

Brett Biggs:

asked my former boss, he would say I really did not handle that

Brett Biggs:

well. And matter of fact, when I, I tell people this when I

Brett Biggs:

finally decided, it was decided I was going to do this. But when

Brett Biggs:

I finally decided that I was going to do this, the I was

Brett Biggs:

having this when you back in your desk phones, and the CEOs

Brett Biggs:

name came up was Lee Scott. And Lee was funny and sarcastic. And

Brett Biggs:

he goes, so I hear you finally decided to pull your head out of

Brett Biggs:

your butt, and do what we asked you to do. And he said next

Brett Biggs:

time, how about not make it so difficult?

Brent Williams:

Again, fairly direct, right?

Brett Biggs:

Fairly direct. And it was like, Yes, sir. So when

Brett Biggs:

they came the second time, I was like, yeah, sure, whatever you

Brett Biggs:

think.

Brent Williams:

Got it. Now I see the learning process.

Brett Biggs:

Yes, there was a learning process in there.

Brent Williams:

You know, so Brett serving as CEO of, you

Brent Williams:

know, largest company in the CFO of

Brett Biggs:

Yeah, I don't want I don't want Doug's job.

Brent Williams:

The largest company in the world is a pretty

Brent Williams:

unique experience.

Brett Biggs:

Very.

Brent Williams:

Just kind of interested in you know, how did

Brent Williams:

that evolve? What all did you learn? I know, there's probably

Brent Williams:

1000 things you could say just a couple of the key.

Brett Biggs:

You know, it's interesting, when Doug, Doug

Brett Biggs:

asked me, I remember I'll never forget the day I went in his

Brett Biggs:

office and he said, hey, we'd like you to be CFO of Walmart.

Brett Biggs:

And you kind of get chills up your spine, I still do when I

Brett Biggs:

think about it. And I had never worked for Doug, we had missed

Brett Biggs:

each other our entire careers. And I said, how do you know, I'm

Brett Biggs:

the guy. And he said, cuz, obviously I've, you know, been

Brett Biggs:

aware of you views as you come to the company. Because I know a

Brett Biggs:

lot of people who think you're the guy, and I really trust

Brett Biggs:

them. Which is kind of how Walmart works. It's it was a lot

Brett Biggs:

of group involvement decisions, and you take people you can't

Brett Biggs:

know everything about Walmart. So you've got to take people's

Brett Biggs:

advice. And, and so he was that was an interesting conversation.

Brett Biggs:

The job, I was in it for almost seven years, the role at the end

Brett Biggs:

was very different than what it was at the start. Primarily

Brett Biggs:

because the strategy was so different. When I left versus

Brett Biggs:

when I started as we got much heavier into online grocery and

Brett Biggs:

E commerce and and even one day, Doug, I'll never forget, Doug

Brett Biggs:

said to me, I think it was the first day I was on the job. He

Brett Biggs:

said, you're going to have to my exact words, your, you have to

Brett Biggs:

unlearn some things that you've learned coming through the

Brett Biggs:

company, and you're gonna have to forgive yourself for some

Brett Biggs:

decisions you made that you'd probably have to undo. I thought

Brett Biggs:

that was great. It was, it was kind of liberating to because

Brett Biggs:

there were things that came along where you were like, why

Brett Biggs:

did we do that? Why was I a part of that decision? And

Brent Williams:

yeah,

Brett Biggs:

You know, sometimes they were bad decisions. But

Brett Biggs:

sometimes it was just it was 10 years ago, what in the world had

Brett Biggs:

changed dramatically

Brent Williams:

Amd leading people to, you know, so he gave

Brent Williams:

you the license, you know, to be able to think that way and feel

Brent Williams:

that way?

Brett Biggs:

Yeah. And, you know, and I said, look, my

Brett Biggs:

background is very different than Charles and. And he goes,

Brett Biggs:

but that's, you know, that's, that's kind of what we need for

Brett Biggs:

the next five years, and the person came up behind me, he's

Brett Biggs:

got a different background than I do. And that's what you need

Brett Biggs:

for the next five years and you learn, you know, how people in

Brett Biggs:

the right place right time and, and, you know, then you need a

Brett Biggs:

different type of person, which is, you know, that's okay.

Brett Biggs:

That's what that's what organizations are meant to do.

Brent Williams:

So the strategy shifted

Brett Biggs:

Dramatically.

Brent Williams:

And so how does that affect the CFO role?

Brett Biggs:

Well, when I first came in, I think two days after

Brett Biggs:

I was announced, we went to the street and said, We've got to

Brett Biggs:

take our earnings down. We got to invest in stores, we got to

Brett Biggs:

invest in E commerce. We've been under investing, and we've got

Brett Biggs:

to go do this. And you can imagine what the reaction stock

Brett Biggs:

was at that day, it went down 10-15% over a few days, and now

Brett Biggs:

we're trading at 12 times earnings.

Brent Williams:

Welcome to the role, right?

Brett Biggs:

Yeah, I mean, I wasn't you know, officially in

Brett Biggs:

the role, but it was, you know, here, here you go. And I always

Brett Biggs:

appreciate actually my predecessor took that hit for me

Brett Biggs:

before before I came on, but, you know, I was coming in in a

Brett Biggs:

very different situation. because we had been wildly

Brett Biggs:

successful, but our comps were slowing down. And there were

Brett Biggs:

just signs that an Amazon was becoming a juggernaut. And, you

Brett Biggs:

know, one of the one of the best books I ever read was pretty

Brett Biggs:

much spot on for Walmart, which was called Innovators Dilemma by

Brett Biggs:

Clay Christensen. And if you haven't read it, you need to

Brett Biggs:

read it. Because it talks about companies that didn't reinvent

Brett Biggs:

themselves, because they were doing so well. And Walmart would

Brett Biggs:

be a perfect example of that. And by not reinventing

Brett Biggs:

themselves, someone else helped reinvent them, and put them out

Brett Biggs:

of business, which is, you know, we had Walmart and I mean and

Brett Biggs:

Kmart and Sears had ignored us for a long time until it was too

Brett Biggs:

late. And to some degree, we had kind of, we didn't ignore

Brett Biggs:

Amazon, but we had not fully leaned into what that business

Brett Biggs:

model looked like. And we were emboldened that they weren't

Brett Biggs:

profitable, you know, well, their not profitable, that just

Brett Biggs:

doesn't make any sense. Why would we do that? And then, all

Brett Biggs:

of a sudden, they came up with AWS, Amazon Web Services. And

Brett Biggs:

within three years, they were like 30 billion in cash flow.

Brett Biggs:

Like, wow, okay. Game on. And that was most of my tenure was

Brett Biggs:

kind of during that period of time where Amazon and was really

Brett Biggs:

growing, we slow down our store growth, which was tough one,

Brett Biggs:

because we had we built stores, that's kind of what we did as

Brett Biggs:

Walmart. And we had grown 2-3-400 supercenters, sometimes

Brett Biggs:

in a year, which is staggering, that we were able to even put up

Brett Biggs:

that many stores. But now all of a sudden, you know, the stores

Brett Biggs:

aren't, you know, maybe the new ones weren't returning quite as

Brett Biggs:

well as you would like. And people are shifting to e

Brett Biggs:

commerce. And we were behind. We were in Doug kind of said that

Brett Biggs:

in 2000, October 2015, we're behind. And now we've got to

Brett Biggs:

catch up. And I think to his credit, in particular, and the

Brett Biggs:

board's credit, and Walmart's in a very, very different place in

Brett Biggs:

2023, than it was 2015. And Doug was interesting. He's, you know,

Brett Biggs:

been with the company, 30 plus years, grew up in the company,

Brett Biggs:

so the least likely person to change a company, somebody's

Brett Biggs:

been there their entire life. And he managed to change how we

Brett Biggs:

viewed ourselves and how and how the view world viewed us when we

Brett Biggs:

went from a 12, multiple 26, 27 multiple, while our earnings

Brett Biggs:

really weren't growing all that much. But did it without

Brett Biggs:

changing the culture is really hard to do.

Brent Williams:

Which if you wouldn't have grown up in the

Brent Williams:

company, that would have been a part that's probably hard to do.

Brent Williams:

Right?

Brett Biggs:

Yeah, I mean, culture evolved and, you know,

Brett Biggs:

we're gonna have a new home office, and we're gonna have to

Brett Biggs:

recruit differently than we did. And there's, you know, different

Brett Biggs:

types of skill sets inside the company. But that gut of the

Brett Biggs:

culture, Sam Walton would recognize it. No doubt about it.

Brent Williams:

What was your favorite part of the job?

Brett Biggs:

Oh, I mean, I, people, I and it's the part,

Brett Biggs:

it's a bit of why I'm here today on campus, I miss, I miss

Brett Biggs:

interacting with mentoring. You do it in different ways. But

Brett Biggs:

when you have a group that large and you get to see people get

Brett Biggs:

promoted, where I was talking to earlier about Brandi Joplin,

Brett Biggs:

who's a U of A grad and

Brent Williams:

Absolutely,

Brett Biggs:

The day, I got to promote her to be head of

Brett Biggs:

internal audit, why she wanted that job I don't know but she

Brett Biggs:

wanted Internal Audit job. And being able to promote her was

Brett Biggs:

just that's hard to replicate. Watching someone grow and, you

Brett Biggs:

know, and other people where you feel like, where people were

Brett Biggs:

really direct with me in my career actually made me

Brett Biggs:

comfortable being more direct with people when I saw something

Brett Biggs:

that was holding them back from being great. Maybe they were

Brett Biggs:

good, but not great. And you see that element change, and they

Brett Biggs:

become great. And you had some small part of that. I don't

Brett Biggs:

think you can replicate that. Really hard.

Brent Williams:

Yeah. Well, you know, you've you've retired you

Brent Williams:

don't seem really retired to me. There's a lot of responsibility.

Brent Williams:

So what what's the day look like for you?

Brett Biggs:

I wanted to have a longer kind of second phase of

Brett Biggs:

my career. I was pretty sure I wanted to do that. And so I'm on

Brett Biggs:

you mentioned I'm on three boards and they're all very

Brett Biggs:

different, which is something I wanted I want something in tech

Brett Biggs:

to keep me connected to that world. So Adobe, and now with

Brett Biggs:

what they're doing Adobe is doing in AI is right at the

Brett Biggs:

forefront of tech. P&G is like watching Walmart from the other

Brett Biggs:

side. And so there's a lot of experience I have that can be

Brett Biggs:

you know, hopefully helpful to to a company like Procter and

Brett Biggs:

Gamble. Great company, great reputation. And then Yum!

Brett Biggs:

Brands, which is very, very operational, very multi unit

Brett Biggs:

they have 55,000 units. So that kind of felt familiar to me. So

Brett Biggs:

I've got two boards that feel a little familiar. I've got one

Brett Biggs:

that's a little over my head at times in Adobe. And then I

Brett Biggs:

wanted to do you know my background in m&a, I always

Brett Biggs:

enjoyed that. And so doing some advisory work with Blackstone

Brett Biggs:

is, but even within part of the reason I chose Blackstone, and

Brett Biggs:

they were nice enough to let me come on board is they have that

Brett Biggs:

scale that Walmart has. And I like I you ask me things like

Brett Biggs:

about Walmart, I like the scale of Walmart, because there's so

Brett Biggs:

many things you can do in the world, you're you get your hands

Brett Biggs:

in a little bit of everything which I enjoyed and Blackstone's

Brett Biggs:

very similar, it's kind of what's going on in the world.

Brett Biggs:

Blackstone's involved in it. And so, you know, I can work on m&a,

Brett Biggs:

I can help them with existing companies. I do some CFO

Brett Biggs:

mentoring, there's a lot of different things that I didn't

Brett Biggs:

start at Walmart that I can think I can do at Blackstone as

Brett Biggs:

well.

Brent Williams:

Sounds like

Brett Biggs:

and I get to do things like this, which I really

Brett Biggs:

I mean, to be fair to everybody listening, I asked to do this,

Brett Biggs:

this this, this is not you guys ask I came and said, hey, how

Brett Biggs:

can I help? And because I really enjoy being involved on campus,

Brett Biggs:

and you know giving back in ways that people gave back to me.

Brent Williams:

Well, as everyone listening could

Brent Williams:

imagine, that was a pretty easy, yes. It's actually one of the

Brent Williams:

things that, you know, when I kind of drill in and think about

Brent Williams:

the Walton College, I, I tell people all the time that I feel

Brent Williams:

like one thing that's a little unique here, you know, and in

Brent Williams:

our state in Northwest Arkansas is the business community is

Brent Williams:

tightly connected, you know, and so, you know, we have the

Brent Williams:

advantage to really get it engage companies and people and

Brent Williams:

professionals in what we're doing in the business. So you

Brent Williams:

know, from, from teaching to various kinds of experiences,

Brent Williams:

like we're doing today. And so, you know, you'll be interacting

Brent Williams:

with students throughout the day. But just as you think

Brent Williams:

about, you know, our students, early career professionals,

Brent Williams:

people building their career, as you look back, and I know,

Brent Williams:

you've got a, you know, much of a second phase, you know, to go,

Brent Williams:

but as you look back, any just key advice you would offer up?

Brett Biggs:

Yeah, we've I recruited a lot of students from

Brett Biggs:

here

Brent Williams:

Yes you did,

Brett Biggs:

which was always good, good for the company. You

Brett Biggs:

know, we were talking a little bit about it earlier. You come

Brett Biggs:

to university to learn, you're worried about your GPA, and you

Brett Biggs:

should be as a parent, I will say that you should be worried

Brett Biggs:

about your GPA. But it's, it's experiences that you can get in

Brett Biggs:

these four years. Where it's leading people, learning how to

Brett Biggs:

interact with people, learning how to interact with your

Brett Biggs:

professors that are, you know, older than you interacting with

Brett Biggs:

different types of people that, you know, if you grew up in one,

Brett Biggs:

maybe grew up a small town, you come to a place like this, and

Brett Biggs:

all of a sudden, you're with people from all over the world.

Brett Biggs:

They're learning to interact in that environment. Because when

Brett Biggs:

we, when we are hiring people that, you know, speak for

Brett Biggs:

Walmart, but I would assume other companies as well. If

Brett Biggs:

you're if you're interviewing with us, we probably know your,

Brett Biggs:

your, your GPA is pretty good. And somebody has said something

Brett Biggs:

good about you to get you to that interview. But are you

Brett Biggs:

curious? So while you're here, you know, learning I tell

Brett Biggs:

students read them. If you're not reading the Wall Street

Brett Biggs:

Journal, what are you doing? Like you should know what's

Brett Biggs:

going on in the world. Be curious, ask great questions.

Brett Biggs:

What's your energy level like? Do you look like somebody that's

Brett Biggs:

going to not only work hard, but just be productive? The main

Brett Biggs:

thing too, though, is candidly do I? Do I like you? Are you

Brett Biggs:

likable when we interview because I've got to assess how

Brett Biggs:

are you going to relate to people across the organization,

Brett Biggs:

because you may be great your job, but if you can't

Brett Biggs:

communicate what you're doing, or you can't work with the

Brett Biggs:

person in the cubicle or in the department next to you. It's

Brett Biggs:

just not going to be enough. It might be enough for three or

Brett Biggs:

four years of your career. But after that, and if you want to

Brett Biggs:

get promoted, and you know, go on to do what you want to do.,

Brett Biggs:

working with people, being a leader, you don't have to have a

Brett Biggs:

large group to be a leader leading in events and

Brett Biggs:

activities. That's what we're looking for. All right. Do you

Brett Biggs:

know what's going on in the world? It seems simple, but a

Brett Biggs:

lot of students I've interviewed don't, and they don't actually

Brett Biggs:

seem that curious about what's going on in the world. If you

Brett Biggs:

come to a place like Walmart, you kind of need to know what's

Brett Biggs:

going on in the world.

Brent Williams:

I think you said this earlier used a phrase

Brent Williams:

something like the soft skills are really the hard skills.

Brett Biggs:

Yeah,

Brent Williams:

Maybe the hard skills to develop.

Brett Biggs:

They are and I think I think they're teachable.

Brett Biggs:

I gotta asked one time do you think those are inborn? All of

Brett Biggs:

us have DNA and there's some of that that's I mean, I can be

Brett Biggs:

extroverted ish. But you can I think you can, you can teach

Brett Biggs:

people and they can learn to interact with people

Brett Biggs:

differently. And you know, so when he's brought other shell, I

Brett Biggs:

think you can do that so

Brent Williams:

I think so till you know, and I think it's one

Brent Williams:

thing about, you know, a business school and a business

Brent Williams:

school like ours. I encourage, you know, students take

Brent Williams:

advantage of everything you can, you know, classroom is

Brent Williams:

critically important, but it's all the other things that that

Brent Williams:

make up the experience of whether that's internships or

Brent Williams:

simply, you know, come and spend a few minutes with you. Getting

Brent Williams:

some coaching, some mentoring, and

Brett Biggs:

That doesn't mean be in 12 clubs on campus, but

Brett Biggs:

find a couple and get some leadership positions, make a

Brett Biggs:

difference. Tell me what you achieved in those couple of

Brett Biggs:

years you were president of the business club or whatever it is

Brett Biggs:

on campus.

Brent Williams:

Absolutely. Well, thank you for spending

Brent Williams:

time with us today.

Brett Biggs:

Yeah, my pleasure.

Brent Williams:

And what a career and I look forward to

Brent Williams:

seeing what's going to happen in the future.

Brett Biggs:

Thanks.

Brent Williams:

On behalf of the Walton College thank you for

Brent Williams:

joining us for this captivating conversation. To stay connected

Brent Williams:

and never miss an episode, simply search for Be Epic on

Brent Williams:

your preferred podcast service.

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About the Podcast

Be EPIC Podcast
Welcome to the Be Epic Podcast featuring Brent Williams, interim dean of the Sam M. Walton College of Business at the University of Arkansas. In each episode, you will hear from guests that will inspire you to be epic. As experts in their field, they will emphasize strategy, leadership, and entrepreneurship. This programming will highlight innovation and cutting-edge information that will leave you wanting more. Be sure to connect with Brent Williams on LinkedIn to join the conversation, access show notes and discover fantastic bonus content.