Lessons in Leadership, Career Pivots and Motivation from Brett Biggs
This week on the Be Epic podcast, Brent engages in a fascinating conversation with Brett Biggs, the former CFO of Walmart. He is currently a Senior Advisor for Blackstone and member of the board of directors for Adobe, Procter & Gamble and Yum! Brands. Their discussion spans a range of topics including Brett's early career experiences, his journey to becoming a CFO, and his personal insights on management and motivation. Brett's narrative reflects how his initial pursuit of a medical career in college took a sharp turn towards accounting, a path that ultimately led him to top leadership roles in major corporations. Brent and Brett also delve into the world of mergers and acquisitions, recounting Brett's time at Leggett & Platt where he acquired significant experience in the field. This episode offers a unique glimpse into the life and career of a key player in the global business landscape, providing listeners with valuable insights into leadership, career transitions, and the dynamic world of M&A, finance and retail.
Transcript
Boy I learned really for the first time how
Brett Biggs:each person is so unique and what they're motivated by. And
Brett Biggs:some people need a pat on the back to be motivated. Sometimes
Brett Biggs:somebody needs a little bit, a little bit of a little bit of a
Brett Biggs:shove to be motivated. But you have to do that and managing
Brett Biggs:people takes a lot of energy. But it's great. It's the best
Brett Biggs:part of any job in my career.
Brent Williams:Welcome to the Be Epic Podcast, brought to you
Brent Williams:by the Sam M. Walton College of Business at the University of
Brent Williams:Arkansas. I'm your host, Brent Williams. Together, we'll
Brent Williams:explore the dynamic landscape of business and uncover the
Brent Williams:strategies, insights and stories that drive business today. Well,
Brent Williams:today I have with me, Brett Biggs. And Brett is the former
Brent Williams:CFO of Walmart and serves as a board member for Procter and
Brent Williams:Gamble, Yum! Brands, and Adobe and also a Senior Advisor for
Brent Williams:Blackstone. Brett, thank you for joining us.
Brett Biggs:Yeah, my pleasure. Thanks.
Brent Williams:Well, super excited to get to dig in a
Brent Williams:little bit with you. But before we get to, you know, your time
Brent Williams:as CFO at Walmart and what you're doing now, I'd love for
Brent Williams:you to walk us through your history and kind of what are
Brent Williams:some of the experiences that really helped shape you?
Brett Biggs:Yeah, so back to being born or a little later?
Brent Williams:We can go a little later than that.
Brett Biggs:I am a I am a native Texan, which sometimes
Brett Biggs:doesn't sit well at University of Arkansas. But we've lived
Brett Biggs:here for 23 years now. And my girls have grown up here. So
Brent Williams:Absolutely.
Brett Biggs:I consider myself an Arkansan. Yeah, I went to
Brett Biggs:school at Harding University. So not far from here in Arkansas
Brett Biggs:and had the chance to play golf, there wasn't really good enough
Brett Biggs:to be D1. So I got a chance to play golf at Harding. And, and
Brett Biggs:also it was a it was a great accounting school. And I
Brett Biggs:actually thought I wanted to be pre med, like a lot of students
Brett Biggs:do. And then I took my first organic chemistry class, and
Brett Biggs:that was it. And I was, I was not intended to be
Brent Williams:New path.
Brett Biggs:I was not intended to be a doctor. So I don't
Brett Biggs:actually remember choosing accounting. But Harding had a
Brett Biggs:great accounting school. And so ended up in accounting. And soon
Brett Biggs:as I took a class, it just it fit me. Things equaling on the
Brett Biggs:left and the right made sense to me. And so that's that's kind of
Brett Biggs:how it started in accounting. I met my wife at Harding, and
Brett Biggs:we've been married, I need to get this right, almost 32 years.
Brent Williams:Okay. Congratulations.
Brett Biggs:Thank you. I have two daughters. My younger one
Brett Biggs:maybe ends up at the University of Arkansas, potentially. So
Brett Biggs:she's a Rogers High.
Brent Williams:So I've got some work to do.
Brett Biggs:We'll see how that goes. Yeah, started at Harding
Brett Biggs:and then, like almost everybody in accounting at Harding went
Brett Biggs:public accounting. And so I started out Price Waterhouse.
Brett Biggs:And I was in I was at PW, it wasn't even PwC. That's how old
Brett Biggs:I am. It was PW, you know, year and a half or so and wasn't
Brett Biggs:crazy about auditing. I think my parents were concerned that I
Brett Biggs:just didn't like to work. But I just auditing wasn't my thing.
Brett Biggs:So I went to work at Phillips Petroleum Company in Oklahoma,
Brett Biggs:and did kind of FP and A roles, accounting roles for about five
Brett Biggs:years, but I went got my MBA. While I did that, I actually
Brett Biggs:looked at going back full time. And just decided I liked my job
Brett Biggs:and decided to go part time. So I went Oklahoma State, part
Brett Biggs:time. I'm sure U of A had a great program at that time. But
Brett Biggs:I just it was in Oklahoma. So I went to, got it from Oklahoma
Brett Biggs:State. And I'm glad I did it. I wasn't sure exactly what I would
Brett Biggs:do with it at some point. But I knew it was investing in myself.
Brett Biggs:And yeah, I think it was it was it took four years. It was a 64
Brett Biggs:hour program, which they don't do those anymore.
Brent Williams:No, they don't.
Brett Biggs:Yeah, so it was it
Brent Williams:We don't
Brett Biggs:It was but I'm glad I did it. And it really opened
Brett Biggs:up some doors I think later in my career, not just the title
Brett Biggs:but but the the disciplines that I learned, you know, during that
Brett Biggs:period of time, so went to work at Leggett & Platt, which is in
Brett Biggs:Carthage, Missouri.
Brent Williams:So you went from public accounting your in energy
Brent Williams:for a little while and now manufacturing
Brett Biggs:I really just I wanted to do something, wasn't
Brett Biggs:sure what, but outside of a little bit, maybe outside of
Brett Biggs:accounting, but in business
Brent Williams:Okay.
Brett Biggs:And I got a chance. There was, this is when you
Brett Biggs:found jobs in the newspaper. This is the old Tulsa World came
Brett Biggs:to our house and they had a it was Leggett & Platt, happened to
Brett Biggs:be where my wife was from Carthage, Missouri. And they
Brett Biggs:were looking for an m&a analyst. So I thought mergers and
Brett Biggs:acquisitions that'll be interesting. So I convinced them
Brett Biggs:somehow that I could analyze mergers and acquisitions. And
Brett Biggs:during that four year period of time at Leggett & Platt, we did
Brett Biggs:probably 100 acquisitions, I remember but really, it was it
Brett Biggs:was an m&a bootcamp and so really learned I did deals on my
Brett Biggs:own at some point And that's where I learned to do m&a, a
Brett Biggs:great company. And then I got called one day to, to see if I
Brett Biggs:would consider by headhunters and see if I consider going to
Brett Biggs:Walmart. And that's one of those ones you stop and think. Yeah, I
Brett Biggs:love I love Leggett & Platt, but I've, I've got to go look at
Brett Biggs:this and it was to be basically their number two m&a person
Brent Williams:Okay.
Brett Biggs:In international and so that's how I entered the
Brett Biggs:company was through mergers and acquisitions and international I
Brett Biggs:spent over my entire 23 years I spent 10 years in International.
Brent Williams:Really, ok
Brett Biggs:So I've seen seen a lot of the world.
Brent Williams:Lots of miles?
Brett Biggs:Lots of miles. Yeah, so that's kind of how I
Brett Biggs:got to Walmart.
Brent Williams:Okay. And then so you started in m&a. And then
Brent Williams:you know that career inside Walmart just started to blossom.
Brett Biggs:Yeah, we had, we had just when I came in, we had
Brett Biggs:just bought Asda in the UK. So we'd had, we'd had some
Brett Biggs:operations in Mexico and Brazil, maybe Argentina, I think, at
Brett Biggs:that point, but we're just becoming an international
Brett Biggs:company.
Brent Williams:Okay.
Brett Biggs:And I think at that time, maybe we had 20 billion in
Brett Biggs:revenue, something like that, in in international, but we didn't
Brett Biggs:have a pipeline of deals. And so for the first three or four
Brett Biggs:years, I was on the road really trying to generate a pipeline,
Brett Biggs:meeting, whether its founders, bankers, you know, company CEOs,
Brett Biggs:and the one of the great things and terrifying things about
Brett Biggs:Walmart was I was, when I went there I was 32 years old. So I'm
Brett Biggs:doing this in my early 30s. And you're almost wondering why is
Brett Biggs:this company
Brent Williams:Really big deals, right
Brett Biggs:Why is this company letting me do this. And I
Brett Biggs:learned that throughout my entire career at Walmart, that
Brett Biggs:they'll, they'll let you go about as far as you can go. And
Brett Biggs:but it was, it was great. We grew and we grew in Brazil, grew
Brett Biggs:in Central America, grew in Japan, grew in China, Northern
Brett Biggs:Ireland, South Africa, Chile, we, we did a number of deals
Brett Biggs:that, you know, not only help us build what became over $100
Brett Biggs:billion part of the business, but places where we learned and
Brett Biggs:brought things back to the US, for instance, our grocery
Brett Biggs:business, a lot of the early learnings for our grocery
Brett Biggs:business are from Asda, in the UK, and quality and private
Brett Biggs:label and all those things we really learned from Asda,
Brett Biggs:learned somewhat in Japan. I probably spent the most time in
Brett Biggs:Japan, when we bought a company called Seiyu in 2003. I, over
Brett Biggs:five years, I was there at least two years over that period of
Brett Biggs:time. I was in Japan a lot. I was in Brazil a lot. And then at
Brett Biggs:the toward the end of my m&a time. And then later on as CFO
Brett Biggs:of International, and then CFO of the company I spent a lot of
Brett Biggs:time in India.
Brett Biggs:Okay, you know what. I want to ask you a question about m&a.
Brett Biggs:Yeah.
Brent Williams:You know, sort of looking back at what you,
Brent Williams:what you learned, either more broadly or specific to Walmart,
Brent Williams:however you want to
Brett Biggs:What to do and what to not to do
Brent Williams:Well or, like, you know, the deals that you
Brent Williams:really say like, oh, that worked, you know, like any any
Brent Williams:key like factors that someone you know, in that type of role
Brent Williams:are considering m&a should be thinking about
Brett Biggs:I would say, you know, candidly, a lot of your
Brett Biggs:learnings come from what you wish you wouldn't have done we,
Brett Biggs:when I, when I came in, we had done a couple of deals in
Brett Biggs:Germany, two or three years before, and we ended up getting
Brett Biggs:out of Germany in 2006. That was one of the things I did in m&a.
Brett Biggs:But taking an American business into a foreign country, and
Brett Biggs:particularly in a country that consumers shop differently than
Brett Biggs:they do in the US. And you may think well, it's Europe, it's
Brett Biggs:very similar to the US. Not in places like Germany, where
Brett Biggs:they're very used to their, their certain type of retailer
Brett Biggs:more discount retail, customers go to different shops to buy
Brett Biggs:different things. The concept of Walmart, in theory was great.
Brett Biggs:The application of doing Walmart, like we would have done
Brett Biggs:it in the US was quite different.
Brent Williams:Okay.
Brett Biggs:But there are great learnings from that that I
Brett Biggs:think, paid off later on. And there are certain times where,
Brett Biggs:you know, you look at a strategy put together I'll give Japan is
Brett Biggs:as an instance, when we went into Japan, you know, there was
Brett Biggs:an idea that that could be a $25-30 billion market for us and
Brett Biggs:for Walmart, you need scale you need you've got to do something
Brett Biggs:that's big. And over time felt like we could roll up that
Brett Biggs:industry a little bit in Japan all this is public. And just
Brett Biggs:didn't quite work out that way. It was we bought a tough
Brett Biggs:business and made it a lot better. And by the time we we
Brett Biggs:sold it, it was in much better position than when we bought it
Brett Biggs:but we just weren't able to kind of roll up that industry like we
Brett Biggs:wanted to. UK was amazing, great investment for us for that long
Brett Biggs:period of time. And then at some point, sometimes if it makes
Brett Biggs:sense for someone else to own it,
Brent Williams:Yeah,
Brett Biggs:Then you do so it's not that well I wish you
Brett Biggs:wouldn't have bought Asda. It's things change and you want to do
Brett Biggs:things differently. The most successful international
Brett Biggs:business we've had is Mexico.
Brent Williams:Okay.
Brett Biggs:Far and away. And a lot of things that worked well
Brett Biggs:there we had a great partner, particularly early on, we became
Brett Biggs:a public company. And which allows you to compensate people
Brett Biggs:in country with with something that's in their country allows
Brett Biggs:you to I think work with the government differently because
Brett Biggs:you're a Mexican company. But we had almost any kind of format,
Brett Biggs:you could think of some multi format where we could, we could
Brett Biggs:appeal to all the different income levels in Mexico and is
Brett Biggs:quite wide in a place like Mexico, put in small small
Brett Biggs:towns, big cities, and incredible operating model. It's
Brett Biggs:called WalMex. But our success there's been I think it's
Brett Biggs:unrivaled in the world. I don't, I don't I think WalMex is maybe
Brett Biggs:might be the best retailer in the world.
Brent Williams:Interesting.
Brett Biggs:It's part of Walmart, who's really, really
Brett Biggs:good. yeah, but WalMex is incredible.
Brett Biggs:Yeah.
Brent Williams:Well, I interrupted you. But you know, I
Brent Williams:had to ask that question. Because it's quite a unique
Brent Williams:experience to get to go
Brett Biggs:Yeah.
Brent Williams:Work on those types of deals all across the
Brent Williams:world.
Brett Biggs:Yeah. And sometimes, you know, you do
Brett Biggs:deals that were great 15 years ago, that now your strategy
Brett Biggs:changes in Walmart strategies changed a lot because of what's
Brett Biggs:going on with E commerce. And you just have, you have to
Brett Biggs:prioritize different things. And it doesn't mean what you did 15
Brett Biggs:years ago was was a mistake. And I think Walmart got a lot better
Brett Biggs:at that. I think early in my tenure, if we stopped something
Brett Biggs:or shut something down, it felt like a mistake, or a failure. I
Brett Biggs:think the company evolved a lot over the last 20 years to say,
Brett Biggs:hey, that's just it's not a priority now, we're not going to
Brett Biggs:do that anymore. So that we can go do you know, work on India,
Brett Biggs:the things that we want to do and grocery delivery. I think
Brett Biggs:the company matured a lot.
Brent Williams:Well, I think one thing you said that I find
Brent Williams:so interesting is I don't know if you said in all those
Brent Williams:experiences, but I expect that to be true, that you probably
Brent Williams:learned something that you brought back into the US.
Brett Biggs:Oh, yeah. Always. Always. A lot of times those
Brett Biggs:people, yeah, bring people and we would, you know, take people
Brett Biggs:in the US their entire careers and send them to a different
Brett Biggs:country. And it gave us those opportunities.
Brent Williams:So you're doing m&a and then you know, what's
Brent Williams:the next step within Walmart?
Brett Biggs:Yeah, I got asked to be assistant treasurer. And
Brett Biggs:so I'm, I'm being asked to go from this, travel the world job
Brett Biggs:to managing cash basically, around the world. And I'll be
Brett Biggs:honest, I was not really excited about it. And little did I know,
Brett Biggs:six months in we had the financial crisis in 2008. And so
Brett Biggs:the world changed. It was great to be Walmart, when you go
Brett Biggs:through a financial crisis and be a double A rated credit. But
Brett Biggs:it was it was difficult. It was difficult for our suppliers, it
Brett Biggs:was difficult for, you know, associates and you know, similar
Brett Biggs:some of things we saw in the pandemic, it was a really tough
Brett Biggs:period of time. And so I learned a lot about not just how to
Brett Biggs:manage money, but banking, relationships and relationships
Brett Biggs:matter. It's not just hey, I've got a contract with you. It's
Brett Biggs:what do you do when the rubber is really hitting the road? And
Brett Biggs:you, you, you need that relationship that you've
Brett Biggs:developed all those years. And, you know, the way we treated
Brett Biggs:partners, I think came back to our benefit during that period
Brett Biggs:of time. Because, you know, people were there to help us
Brett Biggs:when we, as we're going through that period of time. Then I went
Brett Biggs:to Sam's Club,
Brent Williams:okay.
Brett Biggs:Went to be CFO, my first CFO job at Sam's and Sam's
Brett Biggs:is one of the best parts of Walmart. I was there for two and
Brett Biggs:a half years, but about a year into my CFO tenure. My boss at
Brett Biggs:the time was Brian Cornell, who's the CEO at Target now. He
Brett Biggs:he said, you seem to like and you enjoy being in stores and
Brett Biggs:you enjoy, you know, operations. I said, I really do. And he
Brett Biggs:said, would you consider ever going in operations and never
Brett Biggs:thought about it? So I did.
Brent Williams:So you go from a CFO role to
Brett Biggs:I would surprise some people that I would go do
Brett Biggs:that. Now I'm reporting to one of my former peers, the head of
Brett Biggs:operations, so I moved to Dallas with my family,
Brent Williams:Okay.
Brett Biggs:And I have basically the southern half of
Brett Biggs:the United States. That 240 clubs, something like that. But
Brett Biggs:I'd gone for managing, like 55 people with my largest group now
Brett Biggs:to 42,000 people.
Brent Williams:It's a little bit of changing scale,
Brett Biggs:No training manual on this. But I had the chief
Brett Biggs:operating officer with my boss and he was great to give me
Brett Biggs:enough leash to learn but not too much leash to leash to
Brett Biggs:really be a problem. I learned working with people that were
Brett Biggs:not finance majors really for the first time and they'd grown
Brett Biggs:up in operations and many of my direct reports all knew more
Brett Biggs:than I did, about operations and life candidly. And so, you know,
Brett Biggs:trying to bring to that job what I was good at and I couldn't
Brett Biggs:become them.
Brent Williams:Right.
Brett Biggs:They were great. They knew operations backwards
Brett Biggs:and forwards, I had to learn enough to be credible. But there
Brett Biggs:were things that I could do. And you know, whether that's just
Brett Biggs:leadership, communicating. Financially, obviously, how do
Brett Biggs:you look at a p&l? I think I was able to bring some things that
Brett Biggs:maybe hadn't been thought about in that way.
Brent Williams:So sounds like that particular role, had a big
Brent Williams:impact on shape and who you became,
Brett Biggs:Yeah,
Brent Williams:As a leader
Brett Biggs:Big impact and humbled me.
Brent Williams:Yeah.
Brett Biggs:Which was probably necessary at that point in my
Brett Biggs:career, and prepared me. You know, what, it wasn't a job,
Brett Biggs:nobody's gonna let me break anything that shouldn't be
Brett Biggs:broken. But I got to fail a couple of times in some things,
Brett Biggs:and that I learned how to be resilient, I think and learn how
Brett Biggs:to communicate with people when we had a bad when we had a bad
Brett Biggs:month. How do you realizing that whatever you say, is going to
Brett Biggs:find its way down indirectly to 42,000 people? And how you say
Brett Biggs:it. I learned yeah, I learned a lot about me. I think during
Brett Biggs:that period, time, what I was good at what I wasn't good at.
Brent Williams:Well, and you know, the way the way you said
Brent Williams:that, you know, does, at least to me shows humility. Like, you
Brent Williams:know, you knew
Brett Biggs:I didn't have a choice being humbled.
Brent Williams:Well, you're leading a bunch of people that
Brent Williams:know a lot more about at least operations.
Brett Biggs:Oh, yeah.
Brent Williams:I mean, I think as a as a leader, coming in
Brent Williams:recognizing that and then recognize, like, alright, well,
Brent Williams:I bring something unique too. How do I how do I kind of shape
Brent Williams:the world in that way?
Brett Biggs:I'll never forget a conversations with a guy that
Brett Biggs:that worked for me. And he, he was I was a bit of an experiment
Brett Biggs:in that job. And he would have been a very logical person to
Brett Biggs:have that job. And eventually, he got the job after I did. We
Brett Biggs:were in the car one day, and I'd been in, we'd been in a club
Brett Biggs:visit. And I'd said something to the effect of, hey, I'm, I'm not
Brett Biggs:an expert here. But let me tell you a couple of things I see.
Brett Biggs:And he said, whether I think you should be the boss, or whether
Brett Biggs:you think you should be the boss, you're the boss. So start
Brett Biggs:acting like it.
Brent Williams:Interesting.
Brett Biggs:That's operations it's very direct.
Brent Williams:Yeah, that's right.
Brett Biggs:Very direct place in the world.
Brent Williams:That's right.
Brett Biggs:So yeah, but it was helpful. I was like, alright,
Brett Biggs:it's time to go.
Brent Williams:Yeah. Do you go from that role into CFO?
Brett Biggs:No, I went from that role in the CFO of the US.
Brent Williams:Okay.
Brett Biggs:So it's the first time I've been in Walmart at
Brett Biggs:that time 13 years and never been in the US business.
Brent Williams:Okay,
Brett Biggs:Other than Sam's, I hadn't been in the big US
Brett Biggs:supercenter business. So a CFO did that for two years. And
Brett Biggs:that's, that's the first time I think, where I really felt the
Brett Biggs:weight of the company. And that if you have a bad quarter, and
Brett Biggs:Walmart US, the company has a bad quarter. And so as you're
Brett Biggs:turning dials, you'd be really careful of how you do that. And,
Brett Biggs:but worked with amazing people at in Walmart US and loved it,
Brett Biggs:just fantastic job. So I did that for two years. And then my
Brett Biggs:boss at time Charles Holly said, he brought me into his office he
Brett Biggs:said sometimes there's things you want to do in life.
Brett Biggs:Sometimes there are things you don't want to do. This is one of
Brett Biggs:those latter. And we need you to go back and be CFO of
Brett Biggs:International we've, he goes I know, it's not what you want to
Brett Biggs:do. But this is what we need you to do so I was like, alright.
Brett Biggs:And it was fine. I went back. And, you know, I knew a lot of
Brett Biggs:what we were doing, I had done in my earlier part of
Brett Biggs:international. So I knew the ins and outs of international and it
Brett Biggs:would have changed a lot things have changed during that period
Brett Biggs:of time that I've been gone. And so you have to reflect and then
Brett Biggs:do some things differently. But so I did that for a couple years
Brett Biggs:and then was asked to be CFO of the company.
Brent Williams:Well, pretty interesting, right? So
Brent Williams:operations, US International. And
Brett Biggs:I mean, in hindsight, my career couldn't
Brett Biggs:have been managed better than it than it was and wasn't. It
Brett Biggs:wasn't always obvious. And, you know, hindsight, and I tell
Brett Biggs:people this sometimes, particularly a place like
Brett Biggs:Walmart, you know, if you would have said, give me your 10 year
Brett Biggs:plan, I would have missed opportunities. So it's great to
Brett Biggs:have a plan.
Brent Williams:Yeah.
Brett Biggs:But don't be burdened by it.
Brent Williams:Yeah. Well, and you know, I mean, paths aren't
Brent Williams:linear always. And so it's and honestly, it's a lot of fun to
Brent Williams:embrace that once you embrace it.
Brett Biggs:Well, in the in the yeah. And you know, in the, when
Brett Biggs:I took the assisstant treasurer role, I actually had people ask
Brett Biggs:if I'd been demoted, like my friends and I wasn't sure
Brett Biggs:actually, I maybe I was, I don't know. And then again, when I
Brett Biggs:went into operations, people were like, what? Like, what are
Brett Biggs:you you're doing and you seem to be on this trajectory to maybe
Brett Biggs:have a shot at the CFO role. This feels like a, you're moving
Brett Biggs:out of Bentonville, you're going to work for one of your former
Brett Biggs:peers. What are you doing? And I just knew I had people that
Brett Biggs:thought it was a good idea. In hindsight, had I not had that
Brett Biggs:job, I, I'd be a different person,
Brent Williams:You seemed open to saying yes.
Brett Biggs:I was for that one, the Assistant Treasurer, if you
Brett Biggs:asked my former boss, he would say I really did not handle that
Brett Biggs:well. And matter of fact, when I, I tell people this when I
Brett Biggs:finally decided, it was decided I was going to do this. But when
Brett Biggs:I finally decided that I was going to do this, the I was
Brett Biggs:having this when you back in your desk phones, and the CEOs
Brett Biggs:name came up was Lee Scott. And Lee was funny and sarcastic. And
Brett Biggs:he goes, so I hear you finally decided to pull your head out of
Brett Biggs:your butt, and do what we asked you to do. And he said next
Brett Biggs:time, how about not make it so difficult?
Brent Williams:Again, fairly direct, right?
Brett Biggs:Fairly direct. And it was like, Yes, sir. So when
Brett Biggs:they came the second time, I was like, yeah, sure, whatever you
Brett Biggs:think.
Brent Williams:Got it. Now I see the learning process.
Brett Biggs:Yes, there was a learning process in there.
Brent Williams:You know, so Brett serving as CEO of, you
Brent Williams:know, largest company in the CFO of
Brett Biggs:Yeah, I don't want I don't want Doug's job.
Brent Williams:The largest company in the world is a pretty
Brent Williams:unique experience.
Brett Biggs:Very.
Brent Williams:Just kind of interested in you know, how did
Brent Williams:that evolve? What all did you learn? I know, there's probably
Brent Williams:1000 things you could say just a couple of the key.
Brett Biggs:You know, it's interesting, when Doug, Doug
Brett Biggs:asked me, I remember I'll never forget the day I went in his
Brett Biggs:office and he said, hey, we'd like you to be CFO of Walmart.
Brett Biggs:And you kind of get chills up your spine, I still do when I
Brett Biggs:think about it. And I had never worked for Doug, we had missed
Brett Biggs:each other our entire careers. And I said, how do you know, I'm
Brett Biggs:the guy. And he said, cuz, obviously I've, you know, been
Brett Biggs:aware of you views as you come to the company. Because I know a
Brett Biggs:lot of people who think you're the guy, and I really trust
Brett Biggs:them. Which is kind of how Walmart works. It's it was a lot
Brett Biggs:of group involvement decisions, and you take people you can't
Brett Biggs:know everything about Walmart. So you've got to take people's
Brett Biggs:advice. And, and so he was that was an interesting conversation.
Brett Biggs:The job, I was in it for almost seven years, the role at the end
Brett Biggs:was very different than what it was at the start. Primarily
Brett Biggs:because the strategy was so different. When I left versus
Brett Biggs:when I started as we got much heavier into online grocery and
Brett Biggs:E commerce and and even one day, Doug, I'll never forget, Doug
Brett Biggs:said to me, I think it was the first day I was on the job. He
Brett Biggs:said, you're going to have to my exact words, your, you have to
Brett Biggs:unlearn some things that you've learned coming through the
Brett Biggs:company, and you're gonna have to forgive yourself for some
Brett Biggs:decisions you made that you'd probably have to undo. I thought
Brett Biggs:that was great. It was, it was kind of liberating to because
Brett Biggs:there were things that came along where you were like, why
Brett Biggs:did we do that? Why was I a part of that decision? And
Brent Williams:yeah,
Brett Biggs:You know, sometimes they were bad decisions. But
Brett Biggs:sometimes it was just it was 10 years ago, what in the world had
Brett Biggs:changed dramatically
Brent Williams:Amd leading people to, you know, so he gave
Brent Williams:you the license, you know, to be able to think that way and feel
Brent Williams:that way?
Brett Biggs:Yeah. And, you know, and I said, look, my
Brett Biggs:background is very different than Charles and. And he goes,
Brett Biggs:but that's, you know, that's, that's kind of what we need for
Brett Biggs:the next five years, and the person came up behind me, he's
Brett Biggs:got a different background than I do. And that's what you need
Brett Biggs:for the next five years and you learn, you know, how people in
Brett Biggs:the right place right time and, and, you know, then you need a
Brett Biggs:different type of person, which is, you know, that's okay.
Brett Biggs:That's what that's what organizations are meant to do.
Brent Williams:So the strategy shifted
Brett Biggs:Dramatically.
Brent Williams:And so how does that affect the CFO role?
Brett Biggs:Well, when I first came in, I think two days after
Brett Biggs:I was announced, we went to the street and said, We've got to
Brett Biggs:take our earnings down. We got to invest in stores, we got to
Brett Biggs:invest in E commerce. We've been under investing, and we've got
Brett Biggs:to go do this. And you can imagine what the reaction stock
Brett Biggs:was at that day, it went down 10-15% over a few days, and now
Brett Biggs:we're trading at 12 times earnings.
Brent Williams:Welcome to the role, right?
Brett Biggs:Yeah, I mean, I wasn't you know, officially in
Brett Biggs:the role, but it was, you know, here, here you go. And I always
Brett Biggs:appreciate actually my predecessor took that hit for me
Brett Biggs:before before I came on, but, you know, I was coming in in a
Brett Biggs:very different situation. because we had been wildly
Brett Biggs:successful, but our comps were slowing down. And there were
Brett Biggs:just signs that an Amazon was becoming a juggernaut. And, you
Brett Biggs:know, one of the one of the best books I ever read was pretty
Brett Biggs:much spot on for Walmart, which was called Innovators Dilemma by
Brett Biggs:Clay Christensen. And if you haven't read it, you need to
Brett Biggs:read it. Because it talks about companies that didn't reinvent
Brett Biggs:themselves, because they were doing so well. And Walmart would
Brett Biggs:be a perfect example of that. And by not reinventing
Brett Biggs:themselves, someone else helped reinvent them, and put them out
Brett Biggs:of business, which is, you know, we had Walmart and I mean and
Brett Biggs:Kmart and Sears had ignored us for a long time until it was too
Brett Biggs:late. And to some degree, we had kind of, we didn't ignore
Brett Biggs:Amazon, but we had not fully leaned into what that business
Brett Biggs:model looked like. And we were emboldened that they weren't
Brett Biggs:profitable, you know, well, their not profitable, that just
Brett Biggs:doesn't make any sense. Why would we do that? And then, all
Brett Biggs:of a sudden, they came up with AWS, Amazon Web Services. And
Brett Biggs:within three years, they were like 30 billion in cash flow.
Brett Biggs:Like, wow, okay. Game on. And that was most of my tenure was
Brett Biggs:kind of during that period of time where Amazon and was really
Brett Biggs:growing, we slow down our store growth, which was tough one,
Brett Biggs:because we had we built stores, that's kind of what we did as
Brett Biggs:Walmart. And we had grown 2-3-400 supercenters, sometimes
Brett Biggs:in a year, which is staggering, that we were able to even put up
Brett Biggs:that many stores. But now all of a sudden, you know, the stores
Brett Biggs:aren't, you know, maybe the new ones weren't returning quite as
Brett Biggs:well as you would like. And people are shifting to e
Brett Biggs:commerce. And we were behind. We were in Doug kind of said that
Brett Biggs:in 2000, October 2015, we're behind. And now we've got to
Brett Biggs:catch up. And I think to his credit, in particular, and the
Brett Biggs:board's credit, and Walmart's in a very, very different place in
Brett Biggs:2023, than it was 2015. And Doug was interesting. He's, you know,
Brett Biggs:been with the company, 30 plus years, grew up in the company,
Brett Biggs:so the least likely person to change a company, somebody's
Brett Biggs:been there their entire life. And he managed to change how we
Brett Biggs:viewed ourselves and how and how the view world viewed us when we
Brett Biggs:went from a 12, multiple 26, 27 multiple, while our earnings
Brett Biggs:really weren't growing all that much. But did it without
Brett Biggs:changing the culture is really hard to do.
Brent Williams:Which if you wouldn't have grown up in the
Brent Williams:company, that would have been a part that's probably hard to do.
Brent Williams:Right?
Brett Biggs:Yeah, I mean, culture evolved and, you know,
Brett Biggs:we're gonna have a new home office, and we're gonna have to
Brett Biggs:recruit differently than we did. And there's, you know, different
Brett Biggs:types of skill sets inside the company. But that gut of the
Brett Biggs:culture, Sam Walton would recognize it. No doubt about it.
Brent Williams:What was your favorite part of the job?
Brett Biggs:Oh, I mean, I, people, I and it's the part,
Brett Biggs:it's a bit of why I'm here today on campus, I miss, I miss
Brett Biggs:interacting with mentoring. You do it in different ways. But
Brett Biggs:when you have a group that large and you get to see people get
Brett Biggs:promoted, where I was talking to earlier about Brandi Joplin,
Brett Biggs:who's a U of A grad and
Brent Williams:Absolutely,
Brett Biggs:The day, I got to promote her to be head of
Brett Biggs:internal audit, why she wanted that job I don't know but she
Brett Biggs:wanted Internal Audit job. And being able to promote her was
Brett Biggs:just that's hard to replicate. Watching someone grow and, you
Brett Biggs:know, and other people where you feel like, where people were
Brett Biggs:really direct with me in my career actually made me
Brett Biggs:comfortable being more direct with people when I saw something
Brett Biggs:that was holding them back from being great. Maybe they were
Brett Biggs:good, but not great. And you see that element change, and they
Brett Biggs:become great. And you had some small part of that. I don't
Brett Biggs:think you can replicate that. Really hard.
Brent Williams:Yeah. Well, you know, you've you've retired you
Brent Williams:don't seem really retired to me. There's a lot of responsibility.
Brent Williams:So what what's the day look like for you?
Brett Biggs:I wanted to have a longer kind of second phase of
Brett Biggs:my career. I was pretty sure I wanted to do that. And so I'm on
Brett Biggs:you mentioned I'm on three boards and they're all very
Brett Biggs:different, which is something I wanted I want something in tech
Brett Biggs:to keep me connected to that world. So Adobe, and now with
Brett Biggs:what they're doing Adobe is doing in AI is right at the
Brett Biggs:forefront of tech. P&G is like watching Walmart from the other
Brett Biggs:side. And so there's a lot of experience I have that can be
Brett Biggs:you know, hopefully helpful to to a company like Procter and
Brett Biggs:Gamble. Great company, great reputation. And then Yum!
Brett Biggs:Brands, which is very, very operational, very multi unit
Brett Biggs:they have 55,000 units. So that kind of felt familiar to me. So
Brett Biggs:I've got two boards that feel a little familiar. I've got one
Brett Biggs:that's a little over my head at times in Adobe. And then I
Brett Biggs:wanted to do you know my background in m&a, I always
Brett Biggs:enjoyed that. And so doing some advisory work with Blackstone
Brett Biggs:is, but even within part of the reason I chose Blackstone, and
Brett Biggs:they were nice enough to let me come on board is they have that
Brett Biggs:scale that Walmart has. And I like I you ask me things like
Brett Biggs:about Walmart, I like the scale of Walmart, because there's so
Brett Biggs:many things you can do in the world, you're you get your hands
Brett Biggs:in a little bit of everything which I enjoyed and Blackstone's
Brett Biggs:very similar, it's kind of what's going on in the world.
Brett Biggs:Blackstone's involved in it. And so, you know, I can work on m&a,
Brett Biggs:I can help them with existing companies. I do some CFO
Brett Biggs:mentoring, there's a lot of different things that I didn't
Brett Biggs:start at Walmart that I can think I can do at Blackstone as
Brett Biggs:well.
Brent Williams:Sounds like
Brett Biggs:and I get to do things like this, which I really
Brett Biggs:I mean, to be fair to everybody listening, I asked to do this,
Brett Biggs:this this, this is not you guys ask I came and said, hey, how
Brett Biggs:can I help? And because I really enjoy being involved on campus,
Brett Biggs:and you know giving back in ways that people gave back to me.
Brent Williams:Well, as everyone listening could
Brent Williams:imagine, that was a pretty easy, yes. It's actually one of the
Brent Williams:things that, you know, when I kind of drill in and think about
Brent Williams:the Walton College, I, I tell people all the time that I feel
Brent Williams:like one thing that's a little unique here, you know, and in
Brent Williams:our state in Northwest Arkansas is the business community is
Brent Williams:tightly connected, you know, and so, you know, we have the
Brent Williams:advantage to really get it engage companies and people and
Brent Williams:professionals in what we're doing in the business. So you
Brent Williams:know, from, from teaching to various kinds of experiences,
Brent Williams:like we're doing today. And so, you know, you'll be interacting
Brent Williams:with students throughout the day. But just as you think
Brent Williams:about, you know, our students, early career professionals,
Brent Williams:people building their career, as you look back, and I know,
Brent Williams:you've got a, you know, much of a second phase, you know, to go,
Brent Williams:but as you look back, any just key advice you would offer up?
Brett Biggs:Yeah, we've I recruited a lot of students from
Brett Biggs:here
Brent Williams:Yes you did,
Brett Biggs:which was always good, good for the company. You
Brett Biggs:know, we were talking a little bit about it earlier. You come
Brett Biggs:to university to learn, you're worried about your GPA, and you
Brett Biggs:should be as a parent, I will say that you should be worried
Brett Biggs:about your GPA. But it's, it's experiences that you can get in
Brett Biggs:these four years. Where it's leading people, learning how to
Brett Biggs:interact with people, learning how to interact with your
Brett Biggs:professors that are, you know, older than you interacting with
Brett Biggs:different types of people that, you know, if you grew up in one,
Brett Biggs:maybe grew up a small town, you come to a place like this, and
Brett Biggs:all of a sudden, you're with people from all over the world.
Brett Biggs:They're learning to interact in that environment. Because when
Brett Biggs:we, when we are hiring people that, you know, speak for
Brett Biggs:Walmart, but I would assume other companies as well. If
Brett Biggs:you're if you're interviewing with us, we probably know your,
Brett Biggs:your, your GPA is pretty good. And somebody has said something
Brett Biggs:good about you to get you to that interview. But are you
Brett Biggs:curious? So while you're here, you know, learning I tell
Brett Biggs:students read them. If you're not reading the Wall Street
Brett Biggs:Journal, what are you doing? Like you should know what's
Brett Biggs:going on in the world. Be curious, ask great questions.
Brett Biggs:What's your energy level like? Do you look like somebody that's
Brett Biggs:going to not only work hard, but just be productive? The main
Brett Biggs:thing too, though, is candidly do I? Do I like you? Are you
Brett Biggs:likable when we interview because I've got to assess how
Brett Biggs:are you going to relate to people across the organization,
Brett Biggs:because you may be great your job, but if you can't
Brett Biggs:communicate what you're doing, or you can't work with the
Brett Biggs:person in the cubicle or in the department next to you. It's
Brett Biggs:just not going to be enough. It might be enough for three or
Brett Biggs:four years of your career. But after that, and if you want to
Brett Biggs:get promoted, and you know, go on to do what you want to do.,
Brett Biggs:working with people, being a leader, you don't have to have a
Brett Biggs:large group to be a leader leading in events and
Brett Biggs:activities. That's what we're looking for. All right. Do you
Brett Biggs:know what's going on in the world? It seems simple, but a
Brett Biggs:lot of students I've interviewed don't, and they don't actually
Brett Biggs:seem that curious about what's going on in the world. If you
Brett Biggs:come to a place like Walmart, you kind of need to know what's
Brett Biggs:going on in the world.
Brent Williams:I think you said this earlier used a phrase
Brent Williams:something like the soft skills are really the hard skills.
Brett Biggs:Yeah,
Brent Williams:Maybe the hard skills to develop.
Brett Biggs:They are and I think I think they're teachable.
Brett Biggs:I gotta asked one time do you think those are inborn? All of
Brett Biggs:us have DNA and there's some of that that's I mean, I can be
Brett Biggs:extroverted ish. But you can I think you can, you can teach
Brett Biggs:people and they can learn to interact with people
Brett Biggs:differently. And you know, so when he's brought other shell, I
Brett Biggs:think you can do that so
Brent Williams:I think so till you know, and I think it's one
Brent Williams:thing about, you know, a business school and a business
Brent Williams:school like ours. I encourage, you know, students take
Brent Williams:advantage of everything you can, you know, classroom is
Brent Williams:critically important, but it's all the other things that that
Brent Williams:make up the experience of whether that's internships or
Brent Williams:simply, you know, come and spend a few minutes with you. Getting
Brent Williams:some coaching, some mentoring, and
Brett Biggs:That doesn't mean be in 12 clubs on campus, but
Brett Biggs:find a couple and get some leadership positions, make a
Brett Biggs:difference. Tell me what you achieved in those couple of
Brett Biggs:years you were president of the business club or whatever it is
Brett Biggs:on campus.
Brent Williams:Absolutely. Well, thank you for spending
Brent Williams:time with us today.
Brett Biggs:Yeah, my pleasure.
Brent Williams:And what a career and I look forward to
Brent Williams:seeing what's going to happen in the future.
Brett Biggs:Thanks.
Brent Williams:On behalf of the Walton College thank you for
Brent Williams:joining us for this captivating conversation. To stay connected
Brent Williams:and never miss an episode, simply search for Be Epic on
Brent Williams:your preferred podcast service.